Emerging designer Ivana Murišić is based in Belgrade, Serbia. She studied at Academy of Fine Arts in Belgrade and graduated in 2010. Her collections are produced in Serbia and Montenegro.
“First of all creativity, and also the freedom of expression and breaking the limits. I love the feeling, when I start to draw, when my passion for creation takes me to some new world.”
“I enjoy the whole process of creation, when a model drawn on a piece of paper becomes real, when I see people on the street or in the theatre wearing a piece from my collection, even the one that I, who created it, saw it as too extravagant, while I worked on it in the studio.”
“I appreciate my profession, because thanks to it, I travel a lot, meet new creative people, who I make even more beautiful, and share opinions and experiences with them over a cup of coffee. Fashion encompasses all kinds of art, from drawing and painting, to photography and theatre. My desire to include all of this into my work is exactly, what made me become a part of the fashion world”
Ivana’s first work was displayed in the contest for young talents, which was organized by Grazia magazine. The graduate collection “Wayang Kulit” was inspired by Indian dolls and their silhouettes, which was showcased at Belgrade Fashion Week in 2010. Ivana Murišić created the first independent collection “Ode to the Sun” in 2011. The same year the designer opened her first store within the Belgrade Design District.
“I enjoy in combining sensuality and strictness, which I like to call “the dirty glamour”. I can’t imagine a lady wearing a long red gown without any details made from leather or something alike, which would make the entire look more strict and sharp. Along with this, I like to combine colored fur, high heels and etc., in order to make the piece more elegant on another level.”
“I always enjoy adding something unexpected to my collections. In my latest collection, it was the models with the feathers. Almost no one expected that those pieces, in their color and texture, so obviously different from others, would end the show.”
“I decided to do this, because I expected that it would make the audience even more interested and focused on, what they see. I can say that my designs change with my maturing, but the light-motive in each of my collections is voluminosity, hand work, embroidery, elegance and glamour.”
Her latest collection “The Colour of Rain” (second after the graduation) for Fall/Winter 2012-13 was inspired by the glamour of the Fifties. The looks were made from silk, twill, cotton lace, and leather mixed with artificial fabrics like transparent plastic. Ivana Murišić explored mainly pastel colors, also purple, black and dark blue shades in the collection. There were brooches, ornamental stones, feathers, leather straps, decorative straps, zippers and etc., which were added as details in the garments. The rounded edges and leather straps in the designs helped to create the A-form.
“The collection was made of natural fabrics: silk, twill, leather, cotton lace, all combined with some artificial materials, such as transparent plastic, used for making raincoats. I put the waist and bust in the spotlight, in order to make two silhouettes appear, the thin, pencil-shaped one, and the one, where the skirts become wider toward the bottom.”
“The colors are mainly pastel. Fabrics are accompanied by floral prints, as in the 50s. Pieces of clothing are decorated with rounded edges and leather straps that are supposed to contribute to the A-form.”
“Fashion details in this collection are brooches, ornamental stones, decorative straps, and most importantly, zippers. These enable you to combine the same piece in different ways, forcing you to become your own stylist. As I mentioned, I prefer to incorporate both strictness and sensuality into my work, which is why, I chose to combine colored fur and leather with romantic, fluid dresses.”
“I graduated on scene and modern costume, because I have always longed to combine fashion with the theatre scene. While I draw my models, I picture them on the scene, surrounded by beautiful scenery with a lot of scene effects. This was the case with Prvi glas Srbije, when I enjoyed watching my model, just as I had imagined.”
“Sarah is a very charismatic girl, and I believe that she pulled off the model in the right way. She acts naturally on stage, enjoys it very much, and this is easily seen. She is exactly the type of woman, I picture in my models, charismatic, free-spirited, sensual, yet strong and willing to fight for themselves.”
Sara Jovanović starts performing at 32 seconds into the video while wearing Ivana Murišić yellow dress.
“The dress that Sarah wore on the show represented a yellow tree in my collection. It was supposed to paint the fall in its full glory. That model is a combination of leather and feathers, to which I added an interesting brooch made from stones, which served as a detail.”
“I opted for the feathers in this case, because they nicely describe the leaves during the fall season. The A-form is in accordance with the 50s, and the element of leather connects the whole collection together.”
Ivana Murišić show starts 7 minutes into the video and the model wears the dress that Sara Jovanović wore at 7:42.
Designer Ivana Murišić unified sensuality and rigor in her creations to support the image of a modern woman of the twenty-first century. Ivana, is a very talented young designer from Serbia, who likes to go over the limit by using innovations, experiments and theatre elements, as a result, her work speaks for itself.
Ivana Murišić “The Colour Of Rain” Fall/Winter 2012-13 Lookbook
Photos: Djordje Zivaljevic
Models: Nikoleta Drobnjak, Valentina Cimbaljevic
Scenography: Dragana Bacovic
Make up: Snezana Grba
Hair: Sladja Murišić
If you would like to know more about Ivana or her brand Ivana Murišić, feel free to visit the links below.
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