Designer Aartivijay Gupta showcased her newest collection Summer/Resort 2013 at Lakmé Fashion Week. She dedicated the collection to her beloved country of India and her people. The theme was named “I Love India”. The beautiful prints carried Indian elements, like the postal stamps, Indian Tiger, first aircraft, first coal train, first spaceship, and Indian Leader, Mahatma Gandhi. Aartivijay Gupta featured colorful silhouettes made from Indian raw silk, khadi pure silk and pure silk blends, which were inspired by Indian history and culture. There were peplum blouses with lapels, two-button men jackets, saris with prints of Indian heroes, a double-breasted jumpsuit and etc. The last two looks on the runway were worn by Indian celebrities. Bollywood actress, Misti Mukherjee wore a dual map print sari; Bollywood and TV star, Rohit Roy looked sharp in the two-button jacket with Gandhi print. The collection reflected Aartivijay Gupta’s love for her Indian heritage: history and culture, which she fused with modern elements. “India is my country and all Indians are my brothers and sisters. I love my country, and I am proud of its rich and varied heritage. I shall always strive to be worthy of it. To my country and my people, I pledge my devotion. In their well being and prosperity alone lies my happiness “… I was just remembering the school pledge …..”
Aartivijay Gupta’s collection titled “I Love My Doodle Book” was based on her past memories about her growth as a fashion student, who learned how to sketch well. She was taught to draw methodically fashion figures with a mathematical precision. Her prints were raw, crooked and haphazard on the designs. All these prints reflected the innocence and imperfection of an inexperienced hand trying to master sketching techniques. The theme of the collection was a very personal story. The looks were contemporary, functional, and can be worn to formal occasions. The silhouettes had a structure as well as a fluid element. A fitted jumpsuit on the top with wide-legged pants was cool, relaxed and edgy. Aartivijay Gupta’s idea was to make her heroine to stand out from the crowd, and also stay subtle. The collection embraced the jackets with godet details, high-wasted skirts, Palazzo pants and etc. Aartivijay Gupta stayed with a neutral color palette. The collection reflected a distinct identity of the designer.
“I think Pooja carried it off pretty well, as she is quiet a rebel in real life, and the dress is also a statement piece in itself. Only someone like her can do justice to the dress.”
“Pooja contacted me for her shoot for the Femina Fashion Magazine, and said its the summer issue, so keeping her in mind. I thought of this dress and this look.”
“The inspiration behind the dress is origami. The Japanese art of paper folding… so the waist and the hem have a paper pleating effect, and the sleeves are cylindrical, with big origami flowers to complete the look. The colour is peach to keep you cool this summer. It’s a short satin silk dress for a semi formal occasion.”
Indian designer Aartivijay Gupta launched her label in 2009, in India. Her first collection was noticed by Ritu Kumar, a highly recognized fashion designer. Gupta’s designs are about the compromise of merging old with the new, and creativity with practicality. She believes strongly in the concept of yin and yang, visual and conceptual interpretations. Recently, actress and model Pooja Misrra was wearing one of her creations for a shoot in Femina Magazine. She had been spotted in Aartivijay’s designs on several other occasions. Designer Aarti also styled actresses like Riya Sen, Purvi Doshi, Sonal Sehgal, Geeta Basra, Sonal Sehgal, choreographer Vaibhavi Merchant and singer Himesh Reshammiya. The dress came from Spring/Summer 2010 collection that Aartivijay Gupta presented in Dubai. Aarti’s clothes are available at her Flagship store in Mumbai, and in her second store in Hyderabad, India. You can also find her designs in Fortune Cookie – Kuwait, Chenille – London, Well Groomed – Canada, and online First Row and Angarkh.