Craig Green graduated in the top of his class from Central St Martins MA course in February 2012. In the same year, he also launched his brand at the Spring/Summer 2013 Fashion East Menswear Installations. He already had won over a strong following with his unique garments. Since 2005, the joint collaboration between TOPMAN and Fashion East have been nurturing young menswear designers by giving them a chance to showcase their collections as part of the London Collections. Craig Green showcased his collection Spring/Summer 2014 as part of this association. The theme was based on “around ideas of chaos, control and illusion.” The designer played between art and fashion by showcasing cardboard-box sculptures and hand-painted clothing. All of the models had their faces covered with bandanas. The collection carried conceptual and edgy tie-dye garments.
Spring/Summer 2014 collection for men by J.W. Anderson reminded of women’s recent cruise collection in the sense of the forms being inspired by Japanese minimalism and origami. The designer focused on different proportions and worked on redefining the silhouettes. There were concise constructions that wrapped around the body featuring complicated details like asymmetric overlaps, bows at the front, collar-clamps and etc. The free-flowing black pants were proposed with tunics in black, white, and beige colors with flashes of red shade. J.W. Anderson executed original, edgy and modern clothing for a man, who likes to standout.
Lara Jensen named her Spring/Summer 2013 collection “Vanitas”, which means “vanity of all vanities, all is vanity.” The concept was based on symbolic art forms of Vanitas and Momento Mori paintings that originated from the 15th century. Lara Jensen created the pieces based on the elements of these paintings by translating the art work into jewellery, sunglasses, mouth accessories and headpieces. Flowers, birds and maggots symbolized life and death. The designer used materials like Swarovski crystals, 18k gold, hand-molded leather and taxidermy to craft unique and edgy pieces. This was a first solo collection by Lara Jensen, where she combined her remarkable millinery skills with jewelery design.