Serbian designer Jovana Markovic started to present her collections at Belgrade Fashion Week in 2007. She opened her own store in Belgrade Design district in December 2010. Her talent and the diversity of her designs were recognized by numerous awards including the prestigious Textile Young Designer Award and an Elle Fashion Award. Her latest collection for Fall/Winter 2013-14 was inspired by Russia. It was a romantic fairytale, which unveiled wearable, sophisticated and impressive pieces. Jovana Markovic played with textures, construction and remained truthful to her signature style.