Emerging Serbian designer George Styler graduated from The College of Textile, Design, Technology and Management in 2005. His first collection was introduced at Belgrade Fashion Week and at Fashionclash in Maastricht in 2012. Last year, George Styler featured his work at The International Fashion Showcase at London Fashion in February 2013. He aims for different symbols to celebrate peace, love and multiculturalism.
My creative process consists of several processes…First are the thought processes, which is actually the basis of design. Then, come the colors, choice of fabrics, assembling a team, production, sewing and promotion.
These messages are translated through the garments to the audience. George Styler has been awarded for his work on many occasions: November 2012 – Best Fashion Show Award; November 2013 – BLIC Award for the best fashion show and Health and Beauty magazine award for the best hair styling (Ucha Hair) for collection “NetWork”; February 2014 – Ones to Watch Winner of Season at Fashion Show in Fashion Scout London. The collections were often used as study cases in the design classes and as fashion spreads in magazines around the world.
Travels are always my biggest inspirations. People are also my inspiration, traditions and a modern lifestyle.
His latest collection “NetWork” reflected various types of networks like relationships between people and cultures as a metaphor about the society we live in and work in. The fashion story talked about a modern person, who lived in a virtual world. He felt being trapped like a fish in the net in a everyday routine, so the hero didn’t even notice the beauty surrounding him.
I was honored to be selected for Ones To Watch Winner of the Season. I felt special, because I was chosen to be one of the four designers, who represent the future of the British and international fashion scene.
The show was excellent, and I received only positive reviews. I would like to thank Fashion Scout for this great opportunity.
Collection “NetWork” presented at Belgrade Fashion Week was ready to wear and mostly adapted to the Serbian market. The collection presented in London is more adapted to the international audience and buyers. It’s the same concept, but two different point of views.
George Styler amalgamated the styles from all over to prove our connection to each other and the possibility of facing a total communication breakdown. This story focused on the similarities, connections and nature phenomenons. The staple of the collection was knitting fused with 3D materials and techniques of printing in order to create a parallel between the past and future, posh and alternative, orient and west, land and water. George Styler put in play various types of networks like the society we live in, interconnection of cultures and customs. To support his theme, the designer interlaced woolen yarns from different parts of the world. George Styler masterfully connected traditional elements with contemporary by implementing the classic hand knitting melded with the latest weaving techniques.
I collaborated with Sirogojno Style in this “NetWork” collection. Over the last five decades Sirogojno Style has produced hand knitted woolen garments that are made in rural households of the mountain region in Western Serbia.
These garments are distributed worldwide and are part of the personal wardrobes of many famous ladies like Barbara Bush, Raisa Gorbachov and even Queen Elisabeth II. The garments that have been created through this co-operation present a multicultural world of equality.
He also included the Sirogojno Style in his lineup. For the last five decades, Sirogojno Style has been producing hand knitted woolen garments, which are crafted in rural households of the mountain region in Western Serbia. These garments are sold worldwide and became a part of the personal wardrobes of many famous ladies like Barbara Bush, Raisa Gorbachov and Queen Elisabeth II. The pieces made through this particular collaboration presented a multicultural world of equality. George Styler also collaborated with Darko Pandurski (Ucha Hair), who made beautiful hairstyles to enhance the looks, and Gufo Wear.
Darko Pandurski – Ucha Hair was again part of my team, and he even made new beautiful wigs that conjured up my fashion story. And another collaboration was with Gufo wear (Maja Pantovic), who helped me to enrich the collection with hand-painted motifs.
The inspiration was exactly the same. Linking styles from different parts of the world and taking a look at the system in which we live. I combined traditional styles from all over the world with my own modern twist.
The collection translated charming, conceptual and edgy wear. George Styler cleverly merged old components with futuristic and high-tech ones. The hand-knitted garments, which were the standout pieces on the runway, embraced beauty, style and timelessness.
I wanted to combine traditional techniques with modern ones in order to fully embrace the past, present and future trends and styles.
It’s a style for freestylers, men and women, who live in the 21st century, without prejudice, confident, and full of love for others.
George Styler represents a young generation of talented Serbian designers, who has a unique and artistic vision, which he fearlessly expresses through his creations on the runway.
George Styler “NetWork” Fall/Winter 2014-15 London Fashion Scout Ones to Watch
Photographer: Simon Armstrong
Hair: Ucha Hair
Collaborations: Sirogojno Style, Gufo Wear, Nakit Od Perlica Terzic
Big Support & Organizers: Click & Belgrade Fashion Week
George Styler “NetWork” Fall/Winter 2014-15 Lookbook
Photographer: Andrija Rancic
George Portrait: Nemanja Krstic
Hair: Ucha Hair
Make Up: Goran Kukolj
Models: Andrea Radosavljevic, Bojan Joksimovic,
Katarina Rancic, Nevena Trninic
If you would like to know more about George or his brand George Styler, feel free to visit the links below.